5 Easy Steps to Writing a Winning Job Description

Nothing can seem more tedious than writing a job description when you’re already stretched thin and in need of extra hands.

Today, I’ll share one easy way to write a job description that will attract not only top talent but the right talent for your company.

Where to Start

While there are many ways to structure a job post, I’ve found that answering the following five questions makes covering all the details a breeze.

  1. If this person were explaining their role in 2-3 sentences at a cocktail party, how would they describe it?
  2. What are the five most important tasks this person will be responsible for?
  3. What would success look like in this role 6-months down the line?
  4. Who will this person be working alongside, reporting to and responsible for managing?
  5. Why should the candidate want to work at your company?

For Example

Let’s pretend I’m the marketing manager at Acme Corporation and am looking to hire a Mid-Level Content Marketer.

Here is how I would answer the questions.

Q. If this person were explaining their role in 2-3 sentences at a cocktail party, how would they describe it?

A. I am part of the Content Marketing team at Acme Corp. I’m responsible for researching what topics are of interest to our customers and creating interesting pieces of content that we can distribute to our audience. I do everything from writing blog posts to interviewing guests for our podcast, while also managing all communication via Acme’s social media outlets.

Q. What are the five most important tasks this person will be responsible for?

  1. Daily monitoring, content creation and management of Acme’s Social Media outlets, including Facebook, Twitter, SnapChat, LinkedIn and Glassdoor.
  2. Creating and distributing two weekly blog posts via The Acme Corp blog.
  3. Measuring the reach and impact of all digital content, with the goal of improving our reach month over month.
  4. Participating in community events on behalf of Acme Corp as a way to stay connected with the community and gain exposure to new users.
  5. Launching an Acme Corp podcast with the goal of reaching 150 downloads per episode within six months and 300 downloads an episode within the year.

Q. What would success look like in this role 6-months down the line?

A. By six months in, a successful candidate will have created a management system for him or herself that allows consistent monitoring and engagement via social media, while also delegating time away from distractions to write and create new content. This person would have really defined the voice of the company online and should be able to answer most questions without needing additional input from other team members. Additionally, the new Acme Corp podcast would be up and running, having produced 4-6 episodes.

Q. Who will this person be working alongside, reporting to and responsible for managing?

A. There is the possibility that this person will hire and manage a content intern in the near future. If this is the case, we’re happy to provide some mentorship around management. We do not expect our candidate to have previous management experience. This role will report to VP of Marketing Emily Smith and will work alongside three other peers in the marketing department.

Q. What makes Acme Corp a great place to work?

A. Acme Corp is a small, but rapidly growing company with whip-smart and passionate employees. We’re currently a team of 12, but expect to be a team of 20 within the year. We’ve fostered the perfect atmosphere for self-starters, who thrive best with little management or direction. If you like a more structured work day, this may not be the place for you. While we have an open office space, we’re very vigilant about quiet zones and have many spread throughout the office. Our dog-in-resident Snoopy puts a smile on everyone’s face throughout the day, as she wanders around looking for a treat or toy. If this sounds like the perfect work environment for you, we’d love for you to apply!

How do I turn my answers into a job description?

With all five question answered, it’s time to repurpose them into a job post.

Role: Mid-Level Content Marketer

Job Description

Acme Corp is excited to be bringing on a Mid-Level Content Marketer to help support our 4-person marketing. This person will be responsible for researching what topics are of interest to our customers and creating interesting pieces of content that we can distribute to our audience. He or she will also do everything from writing blog posts to launching our podcast, while also managing all communication via Acme’s social media outlets.

While we all wear many hats at Acme Corp, here are the five main responsibilities of this role:

  1. Daily monitoring, content creation and management of Acme’s Social Media outlets, including Facebook, Twitter, SnapChat, LinkedIn and Glassdoor.
  2. Creating and distributing two weekly blog posts via The Acme Corp blog.
  3. Measuring the reach and impact of all digital content, with the goal of improving our reach month over month.
  4. Participating in community events on behalf of Acme Corp as a way to stay connected with the community and gain exposure to new users.
  5. Launching an Acme Corp podcast with the goal of reaching 150 downloads per episode within six months and 300 downloads an episode within the year.

By six months in, our hope is that you will have created a management system for yourself that allows consistent monitoring and engagement via social media, while also delegating time away from distractions to write and create new content. You would have really defined the voice of the company online and should be able to answer most questions without needing additional input from other team members. Additionally, the new Acme Corp podcast would be up and running, having produced 4-6 episodes.

There is the possibility that you would hire and manage a content intern in the future. If this is the case, we’re happy to provide some mentorship around management. We do not expect our candidate to have previous management experience. In the role, you will report to our VP of Marketing Emily Smith and will work alongside three other peers in the marketing department.

Why join us at Acme Corp?

Acme Corp is a small, but rapidly growing company with whip-smart and passionate employees. We’re currently a team of 12, but expect to be a team of 20 within the year. We’ve fostered the perfect atmosphere for self-starters, who thrive best with little management or direction. If you like a more structured work day, this may not be the place for you. While we have an open office space, we’re very vigilant about quiet zones and have many spread throughout the office. Our dog-in-resident Snoopy puts a smile on everyone’s face throughout the day, as she wanders around looking for a treat or toy. If this sounds like the perfect work environment for you, we’d love for you to apply!

And there you have it.

With a few small tweaks to your original copy, you’ll be the proud owner of an engaging, insightful job description that will help you attract the right candidates for the role.

Choosing a Job Title

Don’t underestimate the importance of a job title. This title should make sense not only within your organization but also to the outside world. These are the keywords job hunters will be searching for and having a clear title will help candidates more easily find you.

While Marketing Ninja might sound fun, it gives very little insight into the experience level or work requirements of the role. Something like “Senior Content Strategist” or “Online Content Editor” are more likely to be found via search and instantly give the candidate a baseline understanding of the role.

If you’re stumped, here is a great list of job titles by industry.

Happy hiring!


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